This merchandise collection is a collaboration with Elina Yulia. She is the Curator of the Neuro Direction at the design studio and educational school “Shchyoloch”. “Shchyoloch” is a creative design studio and learning platform focused on developing contemporary visual thinking, experimental design practices, and new approaches to creative education. The school brings together designers, artists, and digital creators, forming a strong professional environment for growth and innovation. Elina is a highly experienced professional in the field of design and neuro-visual communication. Her curatorial work in the neuro direction reflects a deep understanding of how visual language, perception, and emotion interact in modern creative projects. She has contributed to shaping educational programs and guiding new generations of designers within the studio. This collection is inspired by love — as a feeling, as a state, and as a creative force. It explores emotion through visual simplicity, personal expression, and everyday wear, turning each piece into a subtle reflection of connection and individuality.